MX23RW : Monday, March 4 21:25:37| >> :600:7936179:7936179:

UKTV announces rebrand of channel portfolio

UKTV announces rebrand of channel portfolio
© UKTV
UKTV announces a rebrand of its channel portfolio for 2024 with the adoption of a new 'U&' master brand.

UKTV has unveiled a new branding for its portfolio channels that will come into effect next year.

The broadcaster has decided to adopt a new 'U&' master brand for its services which will see its free-to-air channels renamed to U&Dave, U&W, U&Drama and U&Yesterday next summer. The three pay channels in the network will become U&alibi, U&eden and U&Gold at a later date.

Penny Brough, UKTV's chief marketing officer, explained: "For 30 years, UKTV has had shows that people are passionate about - crime, drama, witty comedy and more - but until now it's felt disconnected.

"We want to make sure our audiences can enjoy the full value of our free and wonderfully diverse offer, so we're making it easier for them to navigate.

"U is the glue that enables us to do this: it means we go to market with a bold, simple and distinctive identity for our streaming service.

"U makes it easy for people to connect the dots between the streaming service and our family of TV channels - all while keeping hold of each channel's unique personality and fame.

"This is now a family that's fit for a digital future. It's simple, but still full of personality because it's all about U."

At the same time, streaming service UKTV Play will become known simply as U and will be expanded to offer thousands of hours of free content.

ID:530300:1false2false3false:QQ:: from db desktop :LenBod:collect1967:

Follow us on X/Twitter and like us on Facebook for the latest entertainment news alerts.

Media Mole Limited-Time Offer: Get Sky Cinema, Sky Stream & Netflix for just £27 a month + £0 upfront fee for 18 months!
Prices may change during this period. Ends 21st March 2024


Click here for more stories about Penny Brough

Collect / Create New Data
Share this article now:
Carlos Alcaraz reacts at the US Open on September 7, 2023
Read Next:
Sky Sports announces five-year deal for ATP, WTA tours
>
Read more about Penny Brough Entertainment
rhs 2.0
New TV Picks header

Monday, March 4


Celebrity Big Brother: Live Launch: ITV1, 9pm
It's baaaaack. Who will be entering the house? Find out live! Followed by Late & Live on ITV2 at 10.30pm and live streaming on ITVX from 11.30pm to 2am

EastEnders: BBC One, 7.30pm and iPlayer, from 6am
Set over five weeks, Whitney and Zack pack themselves up to Milton Keynes to visit Bianca

Trump: The Sequel? - Panorama: BBC One, 8pm
A look ahead to the unedifying prospect facing the US later this year

Navalny - Storyville: BBC Four, 10pm
Oscar-winning doc following the late Russian opposition leader