Martin Lewis will take over as a regular Wednesday co-presenter to Susanna Reid on Good Morning Britain starting next week.
The personal finance guru has been an occasional guest host on the breakfast show since the departure of Piers Morgan two years ago, having preciously appeared as a guest to discuss money issues.
"To have the ability to hold politicians to account, over the cost of living, is a privilege and a responsibility," said Lewis, 50. "It's a slight gear change from my usual work, but after years of answering complex questions, it's nice for once to be asking them.
"So I was delighted when ITV offered me the role of regular presenter. The difficulty came with working it around my day-job, as Money Saving Expert, which is always my priority. So I'm hopeful the solution we've come up with, to lock in a dozen special shows a year, sitting alongside Susanna Reid's brilliant journalism, is one the show's viewers will welcome."
Reid added: "Martin Lewis is undoubtedly the voice of the nation when it comes to the cost of living crisis. Together we will continue to challenge politicians and hold them to account. I can't wait to have him sitting next to me again at the GMB desk from next week."
GMB airs weekdays from 6am on ITV1 and ITVX.
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