Revellers at this year's Glastonbury Festival will pay £6 a pint for beer - roughly the same as the cost of a pint in a London pub.
More than 200,000 people are expected at Worthy Farm over the next five days, with gates to the site finally opening at 8am this morning after a three-year hiatus brought about by coronavirus.
Festival-goers are permitted to bring a "reasonable" amount of alcohol along with them, but there are a multitude of bars, pubs and beer tents on site selling booze around the clock.
According to Bristol Live, this year the bars are selling pints of 3.8% Carlsberg lager for £6 a pint, while cider and ale are also priced up at £6 a pint.
Wine seems to be the more expensive option, with chenin blanc, rose and shiraz all costing £6 for a 125ml glass - the equivalent of £36 a bottle.
Elsewhere, prosecco is £10 for a 175ml glass, Jagerbombs cost £7 a pop and cocktails are priced at around £9.