Hays Travel has signed a deal with Coronation Street to open up a fictional store in Weatherfield.
The new branch will be seen on screen for the first time this week and is located next door to the Weatherfield branch of the Co-op in the space previously occupied by EE and Costa Coffee.
"Our thanks to the team at ITV who worked with our in-house property team on our shop's design and production," said Hays Travel owner Dame Irene Hays.
"The on-set branch had to look just like all our Hays Travel shops on high streets across the UK; we are proud of the finished result and look forward to seeing it on TV in December."
Jason Spencer, director of business development at ITV, added: "We are really proud of our ongoing partnership since Hays Travel returned to TV advertising at the start of the year and we're now delighted to see the opening of the Hays Travel store in Coronation Street, enabling Weatherfield's residents to have a travel agents on their doorstep for the very first time!
"We're all looking forward to seeing Hays Travel frequently on the cobbles from December, helping make a fabulous brand even more famous across the UK and beyond."
The new store will be seen for the first time in Monday night's episode.
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