ITV has promoted Coronation Street producer Iain MacLeod to a position that will also see him take charge of Emmerdale.
The producer has had the reins at Corrie since December 2018, prior to which he spent three years as the series producer on Emmerdale.
In his new role as 'executive producer for continuing drama', MacLeod will head up the creative teams of producers and storyliners on both soaps, which are based in Manchester and Leeds.
"I am beyond delighted to be stewarding two shows that I - along with the whole nation - absolutely love," he said. "They hold such a central role in viewers' lives and working with the immensely talented teams on either side of the Pennines to cement their position as the best soaps on the telly will be a massive thrill and a privilege.
"I have been honing my skills in producer roles for the past decade and I am brimming with ideas for what the next chapter on each show will look like - I can't wait to get started!"
John Whiston, head of ITV in the North, added: "I'm delighted that Iain has agreed to take on what is probably one of the toughest, but most exciting, jobs in the TV world. Responsible for 6 hours of primetime ITV output 52 weeks of the year (that's over 3 feature films worth) the job is not for the faint-hearted.
"Luckily Iain has been hewn in the fire of continuing drama having produced all three Northern soaps, Coronation Street, Emmerdale and Hollyoaks.
"During that time he has racked up innumerable awards, brought to our screens fantastic new characters and storylines and tackled some really important social issues with boldness and sensitivity. We are very fortunate to have him to help guide the soaps through their next phase."
MacLeod's appointment to the role comes months after Jane Hudson's departure as executive producer of Emmerdale.
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