MX23RW : Monday, September 20 21:50:14| >> :600:395223:395223:

Value of Premier League rights expected to rocket in US

Value of Premier League rights expected to rocket in US
© Reuters
The value of the TV rights to the Premier League in the US is expected to at least double - and possibly triple - in the latest auction.

The Premier League is expected to at least double the amount it generates from its US broadcast rights as it gears up to sign a new deal.

Coverage of football's most popular domestic league has sat with NBC since 2013, an arrangement which has made the sport available in the vast majority of households in the US.

However, the ever-increasing popularity of the Premier League internationally means that the next rights package will have a value of at least double - and possibly triple - the current $150m (£109m) a season paid by NBC.

According to Bloomberg, the Premier League is preparing to hold an auction for the next set of rights, which begin with the 2022-23 season and are expected to cover a six-year period.

The publication says that in addition to NBC, Disney-owned ESPN, WarnerMedia and ViacomCBS are expected to enter the fray, while Amazon could also be tempted to get involved.

ESPN recently paid $175m (£127m) a season for the rights to Spain's La Liga - an ostensibly inferior product - so the Premier League is expecting to raise at least $300m (£218m) in a deal that could be worth a mammoth $2 billion (£1.4 billion) in total.

While still huge, the projected value of the US rights is still dwarfed by their value in the UK, where Sky, BT and Amazon pay a combined £1.6 billion per season.

ID:463789:1false2false3false:QQ:: from db desktop :LenBod:collect2276:

Follow us on Twitter @SMEntsFeed and like us on Facebook for the latest entertainment news alerts.

Collect / Create New Data
Share this article now:
Did you know...?
Emma Raducanu of Great Britain reacts after winning a point against Leylah Fernandez of Canada (not pictured) in the women's singles final on day thirteen of the 2021 U.S. Open tennis tournament at USTA Billie Jean King National Tennis Center on September
Read Next:
Emma Raducanu's US Open victory seen by over 9 million on Channel 4

rhs 2.0
New TV Picks header

Monday, September 20

Married at First Sight UK: E4, 9pm
Once again, everything's kicking off over dinner.

Manhunt The Night Stalker: ITV, 9pm
DCI Colin Sutton reviews an 11-year operation to catch 'The Night Stalker'

Ready To Mingle: ITV2, 9pm
It's the final week, and two of the partners spring a surprise on their men

73rd Annual Primetime Emmy Awards: Sky Max, 10.50pm
Last night's prestigious ceremony in full, hosted by Cedric the Entertainer