Sky has confirmed the launch of a new free-to-air channel next week called Sky Mix.
The service is essentially a rebrand of the Pick channel, which has been running for the last 12-and-a-half years, but will introduce premium content to its schedule drawing from channels such as Sky Atlantic, Sky Max and Sky Documentaries.
Earlier seasons of premium US shows will be broadcast on the channel, serving as an aim to get viewers to subscribe to Sky's pay-TV channels in order to watch the more recent seasons.
The channel's official description reads: "Sky Mix is an entertainment channel offering instantly enjoyable TV and a taste of what Sky has to offer. The home of shocking true crime, unmissable real-life and big US drama."
On Freeview, Sky Mix will replace Sky Arts in the prime channel 11 slot, with Sky Arts being demoted to Pick's channel 36 slot. On other platforms which currently carry Pick, Sky Mix is also expected to be offered in an HD format.
Zai Bennett, Sky's MD of content, said: "Sky Mix is the perfect free-to-air home for us to showcase some of our favourite Sky shows that have already been a hit with our customers on Sky and NOW platforms.
"We're proud to share earlier series of shows like Rob & Romesh Vs, True Detective and A Discovery of Witches as well as showcasing a selection of our Sky Original films from previous years on this brand-new free TV brand."
Sky Mix goes live at 11am on Wednesday, October 18.
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