Amazon has announced that its free streaming service IMDb TV will be rebranded Freevee later this month.
The service offers free TV shows and movies, as well as numerous 'FAST' channels, all of which are supported by showing the viewer multiple adverts.
IMDb TV currently sits as a channel within Amazon's Prime Video, and is also available as a standalone app, but the branding is to be retired in favour of the new Freevee name.
"Customers are increasingly shifting to streaming ad-supported premium content, and we have developed Freevee to deliver them highly sought content with half the commercials of traditional TV," explained Freevee director Ashraf Alkarmi.
"Our new name clearly communicates who we are: An easy-to-navigate streaming service, available to users for free, whenever and wherever they choose to watch some of the greatest Original and licensed content available."
The new brand will roll out in the US and the UK on April 27, while a launch into the lucrative German market has also been confirmed for later this year.
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