The revival of Big Brother will reportedly begin on ITV in March 2023, several months earlier than first expected.
The iconic reality show is being brought back for a new six-week run on ITV2 and new streaming service ITVX next year, some five years after it last aired on Channel 5.
Previous reports had suggested that the show could either air in May, before the summer Love Island series, or directly after it in August, but Broadcast now gives March as the start date.
The move would be timed to coincide with the end of the winter series of Love Island, which is likely to command huge audiences that ITV hopes will stick around for Big Brother.
The publication also says that a new BB house will be built in a London location, while producers intend to bring back eviction shows with a live audience in attendance.
A presenter for the reboot will be announced in the coming months.
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