Sam Allardyce: 'We must use fear to drive us forward'

<div class="pa_art"><p>Sam Allardyce is hoping the fear factor can summon a survival miracle as his buoyant West Brom side head into another must-win clash against Southampton at The Hawthorns on Monday night.</p><p>Despite the Baggies' heroics at Chelsea last Saturday they remain stranded nine points from safety after this weekend's action and knowing anything but back-to-back wins for the first time this season will effectively consign them to their fate.</p><p>But Allardyce has won enough relegation scraps to hold out hope that rather than being a flash in the pan, the 5-2 win at Chelsea emphasised his players' acute awareness of exactly what is at stake.</p><p>Allardyce said: "There are many things I've experienced in a relegation battle, . . .