Netflix has revealed that more than 142 million households have tuned in to Squid Game since its release last month.
The Korean drama - about a high-stakes elaborate game in which eliminated contestants are killed - has become a cultural phenomenon, following the now-familiar path of Netflix hits such as Tiger King and Bridgerton.
Last week the streaming service announced that 111 million households had watched at least two minutes of the show, breaking the 82m record set by Bridgerton, and now the company has revealed that the figure has risen substantially more.
In a letter to investors, Netflix said: "A mind-boggling 142m member households globally have chosen to watch the title in its first four weeks.
"The breadth of Squid Game's popularity is truly amazing, this show has been ranked as our #1 program in 94 countries (including the US)."
Netflix is believed to have paid around $21.4m (£15.6m) for the show but estimates that it will generate an incredible $891m (£648m) in "impact value".