Marketing expert Steven Bartlett has been revealed as the new dragon on the BBC's long-running business series Dragons' Den.
At 28 years old, he will become the show's youngest ever dragon when he takes over from the departing Tej Lalvani in the next series.
Bartlett is best known for founding the social media marketing company Social Chain, which is now worth around £300 million, and is also an investor in ecommerce company Huel.
"I've been watching Dragons' Den since I was 12 years old - it was my first window into the real world of business and investing," said Bartlett.
"It's a tremendous honour to join the Den, hopefully representing a new generation of entrepreneurs, inspiring young and specifically under-represented entrepreneurs to follow in my footsteps."
The new series is due to be filmed this summer for broadcast later in the year on BBC One.