GB News chairman Andrew Neil has revealed that he remains hopeful of convincing Piers Morgan to join the channel later this year.
The major new news channel launches this Sunday with a format of debate-led programming rather than rolling news, as well as a commitment to highlight issues affecting local communities around the UK outside of London.
Neil has since launched a charm offensive in an attempt to sign up Morgan for GB News but expects the former newspaper editor to enjoy a summer without work before reconsidering his future.
"He has a different timetable to us," Neil told this week's Radio Times. "He wants to have a reasonably leisurely summer, and who can blame him? He doesn't need the money!
"You don't need everything for the launch. It's always good to have a relaunch or a refreshment down the road and maybe Piers could be part of that."
Neil also quashed the suggestion that Morgan could be tempted to host a GMB rival on the channel, adding: "All my indications are that Piers doesn't want another breakfast show.
"But I think if he does any more British news TV it's more likely to be with us than with anybody else.
"He knows that we feel that he would be a great addition to the lineup."
GB News goes live at 8pm on Sunday with a special introductory programme hosted by Neil.