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Steph McGovern's Channel 4 show struggling in ratings

Steph McGovern's Channel 4 show struggling in ratings
© Channel 4
Steph McGovern's new Channel 4 show Steph's Packed Lunch is struggling to build an audience up against ITV's Loose Women.

Steph McGovern's new lunchtime show for Channel 4 is struggling to muster an audience, according to the latest ratings data.

The series made its debut earlier this year as the UK entered coronavirus lockdown, airing live from McGovern's own house for a couple of months.

Last week the show was relaunched as Steph's Packed Lunch, complete with a new expanded running time of 100 minutes that pits it directly against ITV's established Loose Women.

According to The Mirror, at one point during this Tuesday's episode the show officially registered zero viewers, although overall the episode averaged 87,000 viewers and peaked at 204,000 viewers.

A Channel 4 spokesperson said: "Daytime shows always take time to build their audience.

"Steph has brought a blast of energy to our daytime lineup and we're delighted with the live shows the team has produced."

As we revealed last month, Channel 4 has given the show significant backing, committing to keep it on air until Easter 2021.

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Steph McGovern for Channel 4's The Steph Show
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