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Start of Euro 2020 peaks with 6.9 million viewers

Start of Euro 2020 peaks with 6.9 million viewers
© Reuters
Italy's victory over Turkey in the opening match of Euro 2020 peaks with almost 7 million viewers.

The long-awaited start of Euro 2020 was a ratings hit for BBC One last night, with a peak of almost 7 million tuning in, according to early figures.

The tournament - delayed from last summer by coronavirus - began in Rome with Italy sweeping aside Turkey 3-0 as Roberto Mancini's side claimed the early advantage in Group A.

Overall, BBC One's coverage of the opening game averaged 5.17m (31.1%) between 7pm and 10.10pm, with figures of over 6m for most of the game itself, which kicked off at 8pm.

The peak audience of 6.91m (40.2%) came at 8.43pm, just before the whistle blew for the end of the first half.

Interest in the Euros had only a minor knock-on effect for rival channels, with Channel 4's Celebrity Gogglebox down from 3.42m (21.1%) last week to 3.08m (16.8%) in the 9pm hour.

ITV managed a decent 3.99m (24.3%) for an hour-long episode of Coronation Street from 7.30pm, meanwhile, and on BBC Two, Gardeners' World interested 1.96m (10.7%) at 9pm.

Media Mole's ratings data is supplied by
Note: Figures include VOSDAL figures and viewing on +1 channels where available

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Thursday's key events

· Comeback queen and super-mum Helen Glover goes for her third Olympic gold alongside Polly Swann in the women's pair final (1.30am)
· There is also a medal on offer for GB pair Emily Craig and Imogen Grant in the lightweight women's double scull final (2.10am)

· As second-fastest qualifier for the final, Team GB's James Wilby is among the medal contenders in the men's 200m breaststroke (2.44am)
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· After Team GB's men narrowly missed out on a medal, the women get their campaign underway against the Russian Olympic Committee (3am) and New Zealand (10.30am)

· It is a Great Britain vs. Netherlands double-header, with the men up first in Pool B (4.15am)
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