Gino D'Acampo is reportedly being courted for an appearance on this year's edition of Strictly Come Dancing.
The Italian chef, 45, has been a regular fixture on This Morning since 2009 and is known for his risqué humour and love of innuendos.
Strictly producers are hard at work signing up celebs for the new series, and according to The Sun, D'Acampo is a key target.
"Every year the team behind the show want to get the perfect balance of stars, whether it's for their sex appeal, humour, or if they are a particular draw for older or younger viewers," a source told the newspaper.
"But they view Gino as someone who has universal appeal, who is up for a laugh and more than capable of keeping audiences entertained.
"He also has serious star appeal, having been on This Morning for 13 years and winning I'm A Celebrity."
The new series begins on BBC One in September.