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Watch: Channel 4 launches powerful Paralympics campaign

Watch: Channel 4 launches powerful Paralympics campaign
© Channel 4
Take a look at Channel 4's 'Super. Human.' trailer ahead of the broadcaster's coverage of the upcoming Tokyo Paralympics.

Channel 4 has launched its campaign for the upcoming Paralympic Games in Tokyo with a powerful three-minute trailer.

Called 'Super. Human.', the campaign aims to highlight the day to day struggles faced by elite athletes by putting an emphasis on the "human" aspect ahead of the "super".

A host of ParalympicsGB heroes appear in the trailer, including Kadeena Cox, Ellie Simmonds, David Smith and newly-crowned Wimbledon doubles champ Jordanne Whiley.

"Channel 4 has been instrumental in putting the Paralympics onto the world stage," said Zaid Al-Qassab, Channel 4's chief marketing officer.

"Our award-winning coverage and epic marketing campaigns have possibly done more to help shift society's perceptions around disability than anything else in the last 20 years.

"And our hope is that this powerful and provocative film will once again stir viewers and continue Channel 4's legacy of challenging attitudes and giving a voice to those with disabilities."

A year later than planned, the Paralympics take place in Tokyo between August 24 and September 5.

Watch the Channel 4 trailer below:

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Thursday, July 29


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Olympic medal table header
CountryGold medalSilver MedalBronze MedalT
JapanJapan124521
ChinaChina115824
United StatesUnited States1011930
Olympics flagOlympic Athletes from Russia78520
AustraliaAustralia61916
Great BritainGreat Britain56516
Today's Olympic highlights header

Thursday's key events


ROWING
· Comeback queen and super-mum Helen Glover goes for her third Olympic gold alongside Polly Swann in the women's pair final (1.30am)
· There is also a medal on offer for GB pair Emily Craig and Imogen Grant in the lightweight women's double scull final (2.10am)

SWIMMING
· As second-fastest qualifier for the final, Team GB's James Wilby is among the medal contenders in the men's 200m breaststroke (2.44am)
· Alys Thomas takes part in the women's 200m butterfly final, although he faces a difficult task to challenge for the medals (3.28am)
· Caeleb Dressel of the USA has been touted by some as the successor to Michael Phelps, and he has the chance to notch up a fourth Olympic gold in the men's 100m freestyle final (3.37am)

RUGBY SEVENS
· After Team GB's men narrowly missed out on a medal, the women get their campaign underway against the Russian Olympic Committee (3am) and New Zealand (10.30am)

HOCKEY
· It is a Great Britain vs. Netherlands double-header, with the men up first in Pool B (4.15am)
· Most eyes will be on the women's showdown between the two nations, though, as Netherlands - the world's best team - look to gain revenge on GB for defeat in the 2016 Olympic final (11am)

CANOE SLALOM
· Mallory Franklin takes part in the women's canoe semi-final, and will hope to do enough to qualify for the final later in the day (6am-8.45am)

ARTISTIC GYMNASTICS
· With Simone Biles now out of the women's all-around final, the competition has been blown wide open. Team GB twins Jessica and Jennifer Gadirova are among those taking part (11.50am-2.05pm)

> Today's schedule in full