The UK and Ireland's first dedicated LGBTQI TV channel, OUTtv, will launch on April 1, SM Entertainment can reveal.
The new premium channel will have a schedule including movies, reality shows, documentaries, camp telenovellas, gay romcoms and original OUT programming.
The launch lineup includes RuPaul gameshow Gay For Pay, reality show Shade - Queens of NYC, documentary Being Divine and the premiere of movie thriller M/M.
The channel is already available in several European countries, including the Netherlands, Belgium, Germany and Spain and is not just popular with LGBTQI audiences; around 40% of OUTtv viewers are straight women.
A spokesperson told SM Entertainment that the channel would initially be available through Sky only, although more platforms are expected to follow.
OUTtv will be available as a premium add-on channel for £9.99 a month and €11.99 in Ireland, although annual subscriptions can be purchased for £99. Viewers can order the channel through the out.tv website.
The channel hopes to engage fully with the UK and Irish LGBTQI community and has plans to launch a nationwide contest this summer to find "the face of OUTtv".
OUTtv will be available on Sky channel 330.