ITV is reportedly looking to refocus Good Morning Britain around Susanna Reid as a "solo star" following Piers Morgan's departure from the show.
Multiple names have since emerged as his potential replacement, including Judge Rinder, Ranvir Singh, Richard Madeley and Ben Shephard, but according to The Sun, ITV may decide against hiring a new permanent co-host for Reid.
"Piers's sudden departure has, of course, put a rocket up everyone," a source told the newspaper. "But what ITV needs now, more than ever, are calm heads and someone to steady the ship.
"Susanna has proven herself a consummate broadcaster for the past ten years - and clearly has the star factor.
"She is smart, feisty and opinionated. She may have been Piers's foil for the past five years, but she's so much more than this - and now it's very much a case of The Susanna Show.
"ITV have offered her their full backing, and she will have even more editorial say going forwards."
The newspaper says that the broadcaster will not make a final decision on the show's presenting arrangements until September.