MX23RW : Thursday, June 17 21:08:12| >> :600:2952737:2952737:

Coronation Street's The Rovers to be sold by Purplebricks

Coronation Street's The Rovers to be sold by Purplebricks
© ITV
Coronation Street's iconic Rovers Return is to go on sale as part of a new storyline that will feature product placement from Purplebricks.

ITV has confirmed details of a new product placement deal that will see Coronation Street's iconic Rovers Return pub sold by online estate agency Purplebricks.

The storyline begins next week when Rovers owner Johnny (Richard Hawley) is released from prison early and returns home to find that his wife Jenny (Sally Ann Matthews) has had an affair with Ronnie (Vinta Morgan).

Johnny decides that their marriage has run his course and makes the shock decision to put the Rovers on the market.

Corrie exec producer Iain MacLeod said: "The upcoming story around the sale of the Rovers Return stems from something exciting that happens between Jenny and Johnny - but it also led to an exciting opportunity to team up with Purplebricks to sell the nation's most iconic pub.

"The presence of a real Purplebricks sign outside adds a little bit of extra realism to a really relatable story between two of our best-loved characters."

Mark Trinder, sales director at ITV, added: "We've successfully integrated product placements into our programmes for a number of years, and Coronation Street has been the most prominent example of this, bringing recognisable brands to viewers.

"This new partnership with Purplebricks gives us an opportunity to do something we've not done before with the agreement tying into one of our major storylines, working closely with the editorial and production teams."

Corrie's most notable product placement deal saw Weatherfield branches of The Co-op and Costa open up on Victoria Street in 2018.

ID:447327:1false2false3false:QQ:: from db desktop :LenBod:collect2426:

Follow us on Twitter @SMEntsFeed and like us on Facebook for the latest entertainment news alerts.


Click here for more stories about Richard Hawley

Collect / Create New Data
Share this article now:
Did you know...?
Vinta Morgan as Ronnie Bailey in Coronation Street
Read Next:
Coronation Street reveals new member of Bailey family
>

rhs 2.0
New TV Picks header

Thursday, June 17


The Hotel Inspector: Channel 5, 9pm
Alex helps a mum-of-two struggling to run a Bedfordshire pub with six rooms attached

Florence Foster Jenkins: BBC Four, 8pm
Meryl Streep stars as a '40s New York socialite who sets about a delusional new career as an opera singer

Emmerdale: ITV, 8pm
It's Leyla's wedding day, so cue Bernice showing up... in a wedding dress.
Media Mole's Spotify playlist