Scottish broadcaster STV has announced plans to launch its own "Scotland-focused commercial radio station" within the next year.
The new service will target 35 to 54-year-olds and will be based out of the STV headquarters at Pacific Quay in Glasgow, predominantly playing "mainstream music" but most likely with news and other segments tying in to STV's main broadcast business.
"We already have a strong connection with our audiences who know and trust our brand and radio is a natural extension for us, so we're delighted to be breaking into this market with an exciting new offering for listeners across Scotland," said Bobby Hain, STV's MD of audience.
"We have a clear ambition to be a top 3 commercial radio station in Scotland by 2030.
"This is a move that will help us grow our audience even further and create exciting new commercial opportunities.
"Together, our broadcast channel, streaming platform and radio station will enable us to offer a powerful cross-platform and affordable advertising proposition with real regional flexibility and local targeting capabilities."
The new station, which is as-yet unnamed, will be available via DAB in Scotland and online.
Neil Wilkes
Follow us on Bluesky or on X/Twitter and like us on Facebook for the latest entertainment news alerts.
