Sky has announced a new "multi-year" agreement with Amazon for continued integration of the Prime Video service into the platform.
The app first launched via Sky in December 2020 and allows customers with a Prime Video account to access the service through Sky Q, Sky Glass and Sky Stream.
Under the Sky deal, which also covers Ireland, Germany, Italy, Austria and Switzerland, Prime Video content such as live Champions League games and Clarkson's Farm are promoted within Sky's on-screen menus.
"At Sky, we want to provide people with the aggregation platform of choice that brings them with all their favourite apps and channels in one place," said Nick Herm, chief business officer at Sky.
"We're delighted to renew our partnership with Prime Video so that Sky customers can continue to enjoy its award-winning content across all of our devices."
Sky also has similar deals in place with the likes of Netflix, Disney+, Apple TV+, the BBC, ITV and Channel 4.
Neil Wilkes
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