Premier Sports has extended its long-standing broadcast deal with the United Rugby Championship in the UK until 2029.
The pay service launched its "every game" offering from the competition - currently some 151 games a season - in 2018 and has now signed a new four-year rights deal ahead of the current arrangement ending this season.
The news comes weeks after the broadcaster launched a new dedicated Premier Sports Rugby channel, which is currently available on the web and via Virgin Media, with a Sky Glass and Sky Stream launch due later this year.
Richard Sweeney, chief executive of Premier Sports, said: "We are very proud to extend our partnership with BKT URC and to enter into our third consecutive agreement with one of the most exciting leagues in world rugby supported by passionate club rugby fans across Scotland, Ireland, Wales, South Africa and Italy.
"The diversity, competitiveness and quality of rugby on show each weekend in the BKT URC is exceptional and it's been an exciting journey to have been on over the past seven years and great to see how the Championship has made huge strides forward with rugby audiences reaching record levels.
"Extending our BKT URC partnership is exciting news for UK rugby fans as we now offer six premium rugby competitions under one roof in an easy to access viewing platform, which is something that rugby fans have been asking for and gives our customers even more value for money. Premier Sports has become the home for all the best rugby action from the top club competitions in the world."
Premier also offers coverage of the Champions Cup, Challenge Cup, TOP14, the MLR and Japanese Rugby League One.
Neil Wilkes
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