Netflix co-CEO Reed Hastings has revealed that the company is considering introducing an ad-supported tier to its subscription offerings in the near future.
The move - rumoured for many years - would allow additional users to access the streamer's programming for a lower price than the current $9.99 / £6.99 basic package.
"One way to increase the price spread is advertising on low-end plans and to have lower prices with advertising," Hastings told investors.
"Those who have followed Netflix know that I've been against the complexity of advertising and a big fan of the simplicity of subscription.
"But as much as I'm a fan of that, I'm a bigger fan of consumer choice. Allowing consumers who would like to have a lower price and are advertising-tolerant get what they want makes a lot of sense.
"So, that's something we're looking at now, we're trying to figure out over the next year or two. Think of us as quite open to offering an even lower."
The news comes as Netflix announced a loss of 200,000 subscribers in the first quarter of 2022 amid the cost of living crisis.
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