ITV has announced that its linear CITV channel will close down this autumn as content switches to streaming service ITVX.
In July the broadcaster will launch a new 'Kids' section on ITVX, accessible through child-safe ITVX Kids profiles, featuring over 100 titles amounting to more than 1,000 hours of content.
Programmes available include Lloyd of the Flies, The Rubbish World of Dave Spud and Lily's Driftwood Bay, alongside classics such as the animated Mr Bean series, Sooty and Teletubbies Let's Go, as well as some new acquisitions from "a broad spectrum of distributors".
While CITV as a channel is closing, ITV intends to continue its pre-school morning segment LittleBe on the ITVBe channel and will also launch some kids' content on ITV2's early-morning schedule from September to promote ITVX Kids.
Craig Morris, managing editor at ITVX, explained: "We're really excited to launch this dedicated destination for kids on ITVX, which will be home to a wealth of content including new series, recognisable brands and existing favourites for a range of ages, all in one child-safe area, with editorial curation to guide viewing.
"The wealth of content will be available to stream for free, with the option for parents to choose ad free viewing, through a subscription to ITVX Premium."
The CITV channel, which broadcasts between 6am and 9pm daily, launched in 2006 and has an audience share of just 0.09%, according to the latest BARB figures.
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