MX23RW : Tuesday, March 19 06:11:59| >> :600:83932644:83932644:

ITV Hub app to launch via Sky Q in 2022

ITV Hub app to launch via Sky Q in 2022
© ITV
ITV and Sky conclude a new partnership agreement that will see the ITV Hub app launch via Sky Q in 2022.

ITV and Sky have concluded a new partnership agreement that will see the ITV Hub app launch via Sky Q next year.

The broadcaster's content is already available through Sky's integrated on-demand service but the addition of the app will allow customers to log in with an ITV Hub account and access personalised recommendations and favourites.

"We welcome the way Sky has continued to improve its product offering because viewers and commercial customers are at the centre of what we do as a business," said ITV CEO Carolyn McCall. "This new and enhanced agreement to extend our relationship with Sky benefits both groups.

"For ITV's viewers, the partnership ensures that they have easy and widespread access to our breadth of programmes, ensuring that they can view ITV's content in the most convenient and appropriate way to them."

The deal also allows ITV to make use of Sky's advertising system to deliver targeted advertising to customers through linear and on-demand viewing.

ID:456363:1false2false3false:QQ:: from db desktop :LenBod:collect1133:

Follow us on X/Twitter and like us on Facebook for the latest entertainment news alerts.

Media Mole Limited-Time Offer: Get Sky Cinema, Sky Stream & Netflix for just £27 a month + £0 upfront fee for 18 months!
Prices may change during this period. Ends 21st March 2024


Click here for more stories about Carolyn McCall

Collect / Create New Data
Share this article now:
Spitting Image puppet of Priti Patel
Read Next:
BritBox passes 500,000 subscribers in UK
>
rhs 2.0
New TV Picks header

Friday, March 15


Celebrity Big Brother: Live Eviction: ITV1, 9pm
With just one week to go, time to get whittling down those numbers further...

Comic Relief: Funny For Money: BBC One, from 7pm
Hosts include Davina McCall, David Tennant, Joel Dommett - and for the last time ever, Sir Lenny Henry

RuPaul's Drag Race UK vs the World: BBC Three, 9pm
Motsi Mabuse, Janette Manrara and Aljaz Skorjanec guest star for this week's challenge - Strictly Come Prancing...

Coronation Street: ITV1, 8pm
Roy is arrested on suspicion of the murder of Lauren Bolton