The UK's first dedicated LGBTQI TV channel, OUTtv, is to close next week after just three months on the air.
The premium service, which cost £9.99 a month or £99 a year, launched via Sky on April 1 with a mix of films, drama series, lifestyle programming and reality output.
Among the shows to receive their UK premiere on OUTtv included Drag Race Thailand, RuPaul's Gay For Play and Shade - Queens of NYC.
However, poor takeup of the service - as well as a changed landscape due to coronavirus - is thought to be the reason behind its speedy closure, which will take place on Tuesday, June 30 - just after London Pride weekend.
OUTtv, which operates successfully in the Netherlands, had lofty ambitions of cracking the UK market and had plans in place to launch a competition to find "the face of OUTtv" this summer before coronavirus struck.
The broadcaster has yet to officially comment on the channel's closure.