MX23RW : Saturday, February 27 19:53:11| >> :600:1121224:1121224:

Exclusive: Lifetime channel to close in UK and Ireland

Exclusive: Lifetime channel to close in UK and Ireland
Lifetime will close in the UK at the end of the month, Media Mole can confirm.

Lifetime will close down in the UK, Ireland and Malta on February 28, we can confirm.

The channel - a joint venture between A&E and Sky in the UK - launched more than seven years ago as a replacement for The Biography Channel, offering programming such as Little Women and The Real Housewives franchise.

According to the latest data from BARB, Lifetime has an average audience share of just 0.03%, lagging significantly behind sister channels Blaze (0.29%), Sky History (0.22%) and Crime+Investigation (0.16%).

A spokesperson told Media Mole: "AETN UK will close its TV channel Lifetime across the UK, Ireland, and Malta, on both linear and non-linear platforms on 1st March 2021.

"Lifetime UK has entertained audiences with shows such as Britain's Next Top Model, Born This Way, and Little Women.

"Across EMEA, Lifetime remains available in Africa and Poland. AETN UK's Sky HISTORY, Sky HISTORY2, Crime + Investigation, and BLAZE brands and content will continue to be available across the UK and Ireland."

The closure of Lifetime is just the latest in a spate of channel shutdowns in recent months as broadcasters embark on a long-term shift away from linear television.

Channel 5 owner ViacomCBS has been one of the most active in closing down channels, axing three MTV music channels, VH1 and most of its +1 stations in 2020. Disney has dropped all of its Disney-branded UK channels following the launch of Disney+, while Discovery has cut channels including Home & Health, Discovery Shed and Travel Channel.

ID:434970:cQx:QQ:

Follow us on Twitter @SMEntsFeed and like us on Facebook for the latest entertainment news alerts.

Share this article now:
Did you know...?
A waddle of Chilean penguins pictured in February 2021
Read Next:
Australian island to live stream penguin parade for UK audience
>
Latest Entertainment Video
Read more about Broadcasting Entertainment

rhs 2.0
New TV Picks header

Saturday, February 27


Zara & Anne: Like Mother, Like Daughter?: Channel 5, 9pm
Examining the relationship between Princess Anne The Princess Royal and her daughter

Murder, She Wrote Day: 5USA, from 1pm
Episodes from Jessica Fletcher's latter days, including mysteries in the Caribbean and Hong Kong

Star Trek Night: Channel 4, from 6.30pm
Into Darkness followed by Star Trek Beyond
Media Mole's Spotify playlist