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DAZN to broadcast new British basketball league for free

DAZN to broadcast new British basketball league for free
© Reuters
DAZN is to broadcast every game from the new Super League Basketball competition live, for free.

DAZN has secured the exclusive global rights to broadcast every game from the new Super League Basketball (SLB) competition starting from its inaugural season.

The new league replaces the British Basketball League and features nine teams from around the UK, including the London Lions - champions of the final BBL season - and Scotland's Caledonia Gladiators.

Under the deal, DAZN will show every single game live for free around the world and will create a dedicated section within its app which will also offer match coverage on demand.

"We want to use our reach and industry-leading technology to bring these competitions to existing and new audiences, fostering a truly fan-centric global community," said DAZN CEO Shay Segev.

"Super League Basketball is at a turning point in its history and is a property with exceptional potential for commercial growth - we are delighted to add it to our growing international portfolio of basketball and to join them in building an exciting future."

Vaughn Millette, SLB's interim chair, added: "We are delighted to partner with DAZN for our global broadcast media rights. From our earliest conversations, we've been impressed by DAZN's unwavering passion to promote and grow the sport of basketball. Bringing innovation and imagination to enable us to best serve our fans, the teams and continuous broadcast coverage of the league."

The new season gets underway this Friday with games in the 2024-25 Trophy.

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