BBC, Sky sign new partnership deal

By Neil Wilkes, Editor-in-chief | 14 September 2021

Sky and the BBC confirm that they have signed a new deal which will see BBC content given enhanced exposure to Sky customers.

The BBC and Sky have announced that they have extended their long-term strategic partnership to showcase BBC content across Sky's platforms.

As part of the deal, BBC content from iPlayer and Sounds will be "even more prominent" for Sky customers, while the two broadcasters have also pledged to work together to support the UK creative economy.

"We know our customers love the BBC's distinctive range of world-class content, so we're pleased we can integrate it more deeply and aggregate it seamlessly together with all the best apps and content from our other partners, all in one place on Sky Q," said Sky evp Stephen van Rooyen.

"There's a long history of collaboration between Sky and the BBC and both organisations play a pivotal role in supporting the UK's cultural economy – I'm excited to see what more we can do together."

BBC director-general Tim Davie added: "It's essential that all audiences get the maximum value from the BBC – and this agreement will ensure millions of Sky customers around the UK have access to the diverse rich mix of programming across the BBC – whether that's our live TV channels and radio networks or millions of hours of programming available when you want on BBC iPlayer and BBC Sounds.

"It's also key that UK audiences hear and see stories and programmes that resonate with them and where they're from, so I look forward to working with Sky to continue to support the UK creative economy to achieve that goal."

The news comes ahead of an expected launch of BBC One's English regions in HD next month.

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